Credible impact or sustainability objectives go beyond pitch deck claims When you’re in the early days of a new forest investment strategy, it’s easy to get caught up in the name and claims. Trying to communicate to investors in few short words what your strategy is...
How you communicate, strategize and think about risks and cost could be hurting your investment thesis For some, value is purely financial. Timber revenues, land appreciation, carbon credits and cashflows. For others, value extends beyond the balance sheet to include...
How purpose is becoming the new differentiator in forest investment “People don’t buy what you do, they buy why you do it” This is one of the taglines of a business and leadership mentor of mine. In his Tedtalk, Start With Why, Simon Sinek makes the case that great...
A magazine article on private timberland in BC triggers the reminder that social license to operate is an asset in and of itself Part of my homesickness remedy is my subscription to British Columbia Magazine — essentially a tourism publication showcasing B.C.’s...
Most Theory of Change work in forest investment weakens credibility. Here’s how to avoid it. Impact investment has a communication AND delivery problem. In my article Are you in the impact mafia, I discuss an article criticizing impact investment. One of its critiques...
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